Calico Care

ALiHLTH approached us with a problem. They had a valuable service for seniors that made healthcare accessible across multiple avenues, but the branding was sterile and disconnected. I was tasked to build the branding from the ground up with a new name and visual identity. Deriving from Care, Life and Connection, Calico Care was born. It was important to make healthcare inviting and something they could trust to make them feel cared for. The colors, type, and imagery, down the very gestures were carefully fashioned to allow for play and strategy to flourish.