Nutrire

Chicago, IL

2024

Nutrire, meaning "to nourish" in Italian, was created with one goal in mind: to provide the highest standard of nourishment so both you and your hair can truly thrive. Partnering with expert estheticians, trichologists, and hairstylists, they have infused decades of knowledge to revolutionize scalp to strand care from the inside out. 

Nutrire tasked me with launching new visual assets, PDP images and campaigns to extend the visual literacy of the brand. Taking landscapes built in Midjourney, and blended with 3D models of products we created fantasy landscapes to represent the scientific and natural exploration of a new frontier for haircare.

AI Generation, 3D Modeling, Photomanipulation, Social Ads, PDP Imagery, Video Animation, Motion Graphics, Compositing, Retouching

A cylindrical bottle of Nutrike T1 Day scalp treatment on a white pedestal outdoors, surrounded by pink and green moss and plants, with a misty landscape background.
A skincare serum bottle labeled 'Nutrire T.2 Night' positioned on a metallic surface with dark textured materials and scattered small silver beads, illuminated with dramatic lighting.
Display of Nutrite hair care products on grassy surface with small purple flowers, including shampoos, conditioners, and scalp serums in white, black, and neon green bottles.
A green bottle of Nutrire treatment nourishing scalp serum surrounded by abstract green and white floral and organic shapes, with a splash of liquid
A beige bottle of Nutriire C.2 Hydrate conditioner for medium hair surrounded by abstract white and clear spherical and coral-like structures.
A white shampoo bottle labeled 'Nutrire S.2 Renew' surrounded by green moss, pink flowers, and floating glass bubbles on a light background.
Bottle of Nutrire C.1 Densify conditioner surrounded by green coral-like plants and bubbles.
A bottle of Nutrire T.2 Night restorative scalp serum surrounded by abstract floral and organic elements in soft pastel colors.
Bottle of Nutire S.1 Calm shampoo surrounded by abstract floral and water-like elements with green foliage.
Decorative arrangement of white and light blue flowers with greenery and glass globes on a light background.
Abstract arrangement of green and white flowers with floating glass spheres and liquid elements.
Abstract composition featuring purple flowers, green moss-like spheres, transparent glass bubbles, and swirling transparent liquid against a light background.
A flat lay of skincare ingredients and flowers, including a bowl of white powder labeled 'COMPLEX8', a small dish of yellow liquid labeled 'TETRAPEPTIDE', pink flowers labeled 'RED CLOVER', and three small clear containers with a label 'PEA SPROUT EX
Skincare product ingredients in a glass bowl, including lactic acid, complex8 proprietary blend, jojoba oil, and nutrivent balance, with description labels.
A clear glass petri dish with four labeled powders: hydrolyzed wheat protein, glycolipids, panthenol, and complex8, along with wheat stalks and grains on a light background.
A clear glass plate with four separate containers holding different ingredients. The top right container contains yellow argan oil, with a label saying it helps increase hair's elasticity and protects from breakage. The middle left container has pink