Reevemark

Chicago, IL

2024

Reevemark approached us seeking a brand refresh that would better reflect their stature as a leading strategic communications and financial PR firm. Their reputation is grounded in precision, discretion, and trust, and they needed a brand identity with visual clarity and cohesion to match. They expressed a desire for clean, modern brand guidelines that project professionalism and authority. The updated identity needed to signal both rigor and approachability—key traits in navigating complex, high-stakes corporate situations. Typography, color, and logo usage all had to align with their values of integrity, transparency, and expert counsel. Our goal was to distill these principles into a system that could scale across digital, print, and presentation formats. Ultimately, the refresh would reinforce Reevemark’s role as a trusted advisor in a crowded and often volatile communications landscape.

Brand Architecture & Strategy, Brand Design, Illustration, Video Editing, Motion Graphics, Logo Animation, Sound Engineering

A multi-page brand guidelines document for Reevesmark, featuring sections on brand mission, brand messaging, and typography. The design includes navy blue, white, and light beige colors, with sections labeled for clarity and specific font styles like
Fours slides from a presentation about color, tone, shape, and shape coupling. The first slide shows color palettes with primary, accent colors. The second slide illustrates a tone palette with various shades. The third slide displays different shape
Pages from a presentation or brochure with sections on photography, contrast guide, design application, and a closing slide with the Reevemark logo and a thank you message. The pages feature blue and white color schemes, images, and text about brandi
Header image collage illustrating the theme of workforce vanishing, featuring a digital illustration of people working at desks with laptops and a shadowy image of hands reaching for a laptop, symbolizing digital work disappearance.
A digital illustration with two sections: the left shows a coffin surrounded by scattered newspapers and blue umbrellas, and the right depicts a person and a girl reading a newspaper with a dog picture on it, against a red background. The title reads